Powerful A/B Testing For Your Online Store

eCommerce companies use Tight Leads to anticipate shopper concerns and run experiments to optimize each stage of their purchase funnel.

Say hello to VWO’s enhanced SmartStats

Our enhanced SmartStats – Bayesian powered sequential testing engine gives you full control of the statistical parameters of your experiments to ensure precise, statistically robust results for confident decision-making.

Configure metrics your way

Create metrics using any event, customize their statistical settings, and save them for reuse in your campaigns.

Get error-free, reliable reports with sequential statistics

Get error-free real-time reports with our stats engine that auto-adjusts for peeking and multiple comparisons.

Accelerate experiment results

Reduce visitor loss by quickly disabling underperforming variations, enabling faster evaluation of others.

Be sure of your experiments’ integrity

VWO monitors experiment health, performs background checks, and notifies you of issues, ensuring you can relax.

 
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Get more ROI for your growth efforts by leveraging the power of a connected platform

Easily discover insights, build experimentation roadmap, test ideas and engage visitors, all within a single platform. Increase the effectiveness of your teams by having them collaborate in a single place, instead of getting lost in multiple systems.

Tight Leads Platform eliminates data silos and enables you to execute your conversion optimization program at scale that gets your business metrics to move in the right direction.

Get crystal-clear experiment results for deeper analysis

Our enhanced, easy-to-interpret reports distill experiment information that enables you to make data-driven business decisions.

 

Get clear comparisons against the baseline

Identify if variations outperform, match, or fall below the baseline with our advanced stats engine. Results are declared at a 95% probability threshold. Detailed graphs offer clear insights for effective decision-making.

Track recommendation history

Track campaign progress with a visual progress bar showing the estimated time to completion, decision recommendations for variations, any breached experiment vitals, and corresponding timestamps.

Get clear comparisons against the baseline

Identify if variations outperform, match, or fall below the baseline with our advanced stats engine. Results are declared at a 95% probability threshold. Detailed graphs offer clear insights for effective decision-making.

Track recommendation history

Track campaign progress with a visual progress bar showing the estimated time to completion, decision recommendations for variations, any breached experiment vitals, and corresponding timestamps.

Get accurate results faster

Estimate campaign duration, get timely recommendations, and even set relaxed comparison conditions to get results faster with fewer visitors.

 

Get clear comparisons against the baseline

Our advanced stats engine helps you decide when to disable or roll out variations, ensuring statistical accuracy. It prevents conversion loss by recommending you disable variations with less than a 5% chance of success, speeding up evaluations and focusing on successful changes.

Play around with our sample size calculator

Get an estimate of how many visitors your campaign needs to conclude even before you begin your campaign.

Relaxed comparison conditions with non-inferiority tests

Achieve faster results in experiments where both improvement and equivalence against the baseline are acceptable.

Monitor experiment health 24/7

Enhanced SmartStats continuously monitors your experiments and flags any issues, letting you decide whether to ignore them or act on them based on their severity.

24/7 Comprehensive vitals check

Our advanced stats engine helps you decide when to disable or roll out variations, ensuring statistical accuracy. It prevents conversion loss by recommending you disable variations with less than a 5% chance of success, speeding up evaluations and focusing on successful changes.

24/7 Comprehensive vitals check

Our advanced stats engine helps you decide when to disable or roll out variations, ensuring statistical accuracy. It prevents conversion loss by recommending you disable variations with less than a 5% chance of success, speeding up evaluations and focusing on successful changes.

24/7 Comprehensive vitals check

Our advanced stats engine helps you decide when to disable or roll out variations, ensuring statistical accuracy. It prevents conversion loss by recommending you disable variations with less than a 5% chance of success, speeding up evaluations and focusing on successful changes.

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