Run experiments to grow your eLearning business
Conduct research-backed A/B tests across your learners’ journeys to optimize metrics that your product and marketing teams care for.
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Embrace Experimentation On Your Online Store To Deliver A Better Shopping Experience
No holds barred, data-driven optimization
A/B Test To Uncover What’s In Fashion
Run tests with a start-up's agility
When success depends on being nimble, speed of execution is all that matters. Be it the site navigation, product images, or pricing, easily test anything to see what works.
Experiment deeply and widely
High-impact results call for high-stakes experimentation. To run tests that go deep within your stack with minimal impact on performance, implement them using the server-side approach.
Get Firsthand Understanding Of Your Shoppers' Behavior
Let your shoppers’ behavior guide your experiments
Use funnels, heatmaps, session recordings, and form analytics to understand your shoppers’ hesitations better, which will help you generate stronger A/B testing ideas.
Get shopper feedback while they’re on your store
The best feedback is what you hear straight from the horse’s mouth. Gather qualitative insights directly from your shoppers using On-Page Surveys.
Penn Foster Uses VWO To Improve Conversions By 202%
Headquartered in Pennsylvania, US, Penn Foster is an online college dedicated to helping students achieve their goals through affordable and accessible learning. We got in touch with Elizabeth Levitan, Digital Optimization Specialist at Penn Foster to learn how they’ve been using VWO to improve their students’ learning experience.
The core objective was to execute end-to-end optimization of Flos's website conversion funnel
Their primary objective was to generate more enrolments from Penn Foster's paid search campaigns for their brand traffic
The Challenge
Baseline conversions on paid search campaigns were below expectations and industry benchmarks
- Despite paid brand campaign traffic being more valuable, lower-funnel traffic, it was being sent to their main website homepage.
- Exposure to a lot of information was overwhelming potential learners, causing them to bounce off without enrolling.
The Hypothesis
Send paid search traffic to a better targeted page
- Previous tests showed that the best way to increase enrolls was to send paid search traffic to a more consolidated page instead of Penn Foster’s main website homepage.
- The Penn Foster team hypothesized that creating a separate landing page with a high mobile speed score and more targeted information would deliver a more relevant experience to the visitor.
Given we were dealing with a perennial issue of low conversion rates on our eCommerce store, we wanted to bring in someone who has already tackled this successfully. Since we did not have the bandwidth to build a team in-house, we decided to try Tight Leads.
Daniel Kamen
eCommerce Director
Here's why Tight Leadsis the right conversion optimization platform for your store
A/B Test To Uncover What’s In Fashion
Run tests with a start-up's agility
When success depends on being nimble, speed of execution is all that matters. Be it the site navigation, product images, or pricing, easily test anything to see what works.
Experiment deeply and widely
High-impact results call for high-stakes experimentation. To run tests that go deep within your stack with minimal impact on performance, implement them using the server-side approach.
A/B Test To Uncover What’s In Fashion
Run tests with a start-up's agility
When success depends on being nimble, speed of execution is all that matters. Be it the site navigation, product images, or pricing, easily test anything to see what works.
Experiment deeply and widely
High-impact results call for high-stakes experimentation. To run tests that go deep within your stack with minimal impact on performance, implement them using the server-side approach.
A/B Test To Uncover What’s In Fashion
Run tests with a start-up's agility
When success depends on being nimble, speed of execution is all that matters. Be it the site navigation, product images, or pricing, easily test anything to see what works.
Experiment deeply and widely
High-impact results call for high-stakes experimentation. To run tests that go deep within your stack with minimal impact on performance, implement them using the server-side approach.
A/B Test To Uncover What’s In Fashion
Run tests with a start-up's agility
When success depends on being nimble, speed of execution is all that matters. Be it the site navigation, product images, or pricing, easily test anything to see what works.
Experiment deeply and widely
High-impact results call for high-stakes experimentation. To run tests that go deep within your stack with minimal impact on performance, implement them using the server-side approach.
