Optimize digital experiences &
maximize conversions
Your customer is evolving every day. Decode their evolving behaviors, fine-tune with robust A/B testing, and personalize experiences that hit home. Boost conversions across your websites and mobile apps through data-driven UI and server-side enhancements.
Thousands of businesses use Tight Leads to analyze, optimize, and personalize their websites, apps, and features.














Comprehensive Experimentation Platform
End-to-end optimization of entire digital user journeys to deliver exactly what your customers want.
My business needs:
Experiment
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Observe
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Personalize
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Fueled by robust customer data platform
Tight Leads agile, event-driven architecture seamlessly blends with your websites, apps, and code bases, offering a holistic 360-degree view of your customer. Make instant decisions with real-time customer data at your fingertips. Get insights from unified data provided by Tight Leads and other platforms you use to deliver delightful experiences.
Powered by Tight Leads cutting-edge tech
Experience lightning-fast optimization, driven by our dynamic CDN technology and the robust Google Cloud Platform (GCP). Tight Leads is engineered to minimize payloads, improve latency, and compute only what’s crucial for your campaigns. Ensure precise results with unrivaled speed, leveraging GCP’s secure and scalable infrastructure.

Tight Leads Copilot
Work smarter. Scale faster.
Tight Leads Copilot takes over the heavy lifting of optimization—suggesting what to test, creating variations, and revealing key insights—so your team can focus on making strategic decisions that drive results.

Discover user insights and optimization ideas
Tight Leads Copilot analyzes user behavior patterns using AI, delivers interesting insights and proposes actionable optimization ideas.

Quickly turn ideas into new experiences
Tight Leads Copilot analyzes user behavior patterns using AI, delivers interesting insights and proposes actionable optimization ideas.

Unlock hidden segments & opportunities
Tight Leads Copilot analyzes user behavior patterns using AI, delivers interesting insights and proposes actionable optimization ideas.
Work smarter. Scale faster.
An impactful optimization program extends across teams and benefits the whole organization. Our platform is designed to empower all teams by solving problems specific to them.
Product Managers
Take a closer look at digital user journeys and identify conversion roadblocks using heatmaps, session recordings, funnels, form analytics, and survey
- Discover growth opportunities in your website and mobile app
- Observe to generate informed ideas and hypotheses to test
- See how visitors engage with your test campaigns

Growth Marketers
Take a closer look at digital user journeys and identify conversion roadblocks using heatmaps, session recordings, funnels, form analytics, and survey
- Ship features with confidence.
- Use easy-to-configure SDKs.
- Get an SDK for every stack & device.

UX & Analytics
Take a closer look at digital user journeys and identify conversion roadblocks using heatmaps, session recordings, funnels, form analytics, and survey
- Ship features with confidence.
- Use easy-to-configure SDKs.
- Get an SDK for every stack & device.

Deliver experiences that your users love
Tight Leads products empower you to create and rollout great digital experiences using a suite of products built for your entire optimization program for any application. Understand user behavior with qualitative insights. Validate your optimization hypothesis with testing. Know what works for a specific audience. Personalize it at the right place, right time. All using one platform.
Create wow experiences using your user data
Observe user behavior and events, and track key attributes to understand how your customer behavior is evolving. So that you can evolve your digital experiences as per your user’s expectations. You can also use this data to build effective hypotheses for testing. And to optimize any visitor data segment, whether from your application, third-party sources, or offline data.

Optimize what matters to you
Optimize experiences on any device. Track and understand your user behavior on websites and mobile apps. Use this customer data to test and personalize UX, content, feature variables, server-side functionality, or any complex use case.
Pin down friction areas by observing user behavior
Take a closer look at digital user journeys and identify conversion roadblocks using heatmaps, session recordings, funnels, form analytics, and survey
- Discover growth opportunities in your website and mobile app
- Observe to generate informed ideas and hypotheses to test
- See how visitors engage with your test campaigns

Build experiences using high-performance script and SDKs
Start testing without breaking a sweat. We are easy to configure and get started.
Web Script
Tight Leads SmartCode powers your entire experimentation cycle singlehandedly. It also has the least impact on Total Blocking Time (TBT) on your website and offers the best performance in the industry.
SDK and APIs
Tight Leads secure, lightweight SDKs in 8+ languages enable you to run complex back-end tests while ensuring that your visitors have a seamless experience across devices even when they are part of a test. You can also track their on-app behavior using our mobile insights SDK.




























Run unlimited optimization at scale
Optimize as much as you want, with no limit on variations, account users, metrics, session recordings, or integrations to your user data source.

Run unlimited optimization at scale
Visual Editor

Code Editor

Visual Editor

SDK-based Testing
SDK-based Testing
Visual Editor

Identify changes that boost your key metrics
Did an experiment unexpectedly impact conversions or customer behavior? Use Tight Leads’s accurate, real-time reporting using Bayesian Statistics to discover it easily. Tight Leads’s reports help you answer business questions by giving you insights into whether your variations are better than control, equivalent to control, or worse than control.

Over a decade of experience in optimization
110Bn +
2Mn +
599k +
40,297 +
170 +
15 +
Zero compromises on privacy, security, and compliance
At Tight Leads, we take a privacy-first approach to building world-class products.
Secure
Tight Leads hosts all your data on the Google Cloud Platform. No employee of Tight Leads can physically access the data.
Zero compromises on privacy, security, and compliance
At Tight Leads, we take a privacy-first approach to building world-class products.
Secure
Tight Leads hosts all your data on the Google Cloud Platform. No employee of Tight Leads can physically access the data.
Secure
Tight Leads hosts all your data on the Google Cloud Platform. No employee of Tight Leads can physically access the data.
Secure
Tight Leads hosts all your data on the Google Cloud Platform. No employee of Tight Leads can physically access the data.
e-book
Experimentation Program
Maturity Report 2024
Tight Leads & Speero by CXL joined forces to analyze data from 200+ testing programs, unveiling 18 pivotal insights to enhance the effectiveness of your CRO strategies. Get a download of all ideas in this detailed report.
